Rail Operator Brand Activation

A significant brand message communicated effectively and efficiently

Objective

A UK rail operator launched a summer advertising campaign to say ‘thank you’ to their loyal customers, cumulating with a series of brand activation events at train stations across the country. The brand activations would give passengers an on-platform experience of a ‘little treat’ to say thank you; from a free cup of coffee to first class rail tickets of their choosing. The events were to take place across six weeks in the summer and coupled with the multi-channel media campaign, would be a call to action for customers to renew season tickets and improve customer satisfaction.

Solution

With a 48-strong, team of enthusiastic, handpicked individuals The Event Foundry developed a seamless programme of delivery across multiple locations meeting all operational requirements, including staff transport, collateral deliveries, stock control and data management. The Event Foundry ensured consistent service levels and continual evaluation and data gathering. The Event Foundry managed all aspects of the brand activation event, including: